That One Ensemble seeks to become an orchestra comprised of people experiencing homelessness in NYC.

Supporting a project like this requires incredible sensitivity to the cause it represents and operates for. Messaging and the narrative it stems from is drastically important to get right before moving to creative, and that's exactly what we sought to do here.

Dignity was the word that kept coming up.

So we reached for dignifying assets: serif fonts, mature color palette, and refined atmosphere. It was immediately clear that this needed to present with the ethos of a luxury fashion brand and not a standard arts organization or nonprofit.